@Australia Top 10 Social Posts for 2024
We present the 2024 Top 10 Social Posts on Tourism Australia’s official account – world’s most popular national tourism body on Instagram....
@Australia Top 10 Social Posts for 2024
Images of sunsets and sunrises across Australia have proven to be the most popular on Tourism Australia’s Instagram account, @Australia, in 2024.
The most engaged with post for the year was the Aurora Australis in Tasmania, with sunsets and sunrises making up almost all the other places in the annual Top 10 list.
With international travellers increasingly seeking experiences with nature and wildlife it is no surprise to see what people around the world have been engaging with most on @Australia.
Social media has long been a key part of destination marketing and it is essential to Tourism Australia’s work.
Background on Tourism Australia’s Instagram:
With 5.8 million followers, Tourism Australia’s official Instagram account is the world’s most popular national tourism body on Instagram, generating up to 15 million organic impressions/views each month. Each day, depending on the season, up to a few hundred pieces of content can be submitted via Instagram through the hashtag #SeeAustralia with over 6.8 million posts currently featuring on the hashtag. To have their content featured on the @australia account, travellers can tag #SeeAustralia to give permission to repost.
Background on Tourism Australia’s Instagram – 2024 Statistics
- Total followers: 5.8M
- Impressions/Views: 200M
- Reel Plays: 135M
- Engagements: 13M
The 2024 Top 10 Social Posts on @australia:
- TAS (Aurora Australis) sunset https://www.instagram.com/p/C651nKmobR5/
- WA (Pilbara) sunset https://www.instagram.com/p/DAqG3uQOrW9/
- NSW (Sydney) sunrise https://www.instagram.com/p/C8u1dTFxxOk/
- WA (Ningaloo) sunrise https://www.instagram.com/p/DARbcsCxIJO/
- TAS (Aurora Australis) sunset https://www.instagram.com/p/C7BnZG7ogR4/
- NSW (Sydney) sunset https://www.instagram.com/p/C4SaWHStYpW/
- TAS (Mt Wellington) sunset https://www.instagram.com/p/C_JVJQ4xPwM/
- NT (Uluru) sunset https://www.instagram.com/p/C-GYX7fxCsQ/
- NSW (Sydney) sunset https://www.instagram.com/p/C_P-8auRTCK/
- WA (Rottnest) quokkas for Intl Day of Happiness https://www.instagram.com/p/C4uvJIXxKSl/?img_index=1
How to experience @Australia’s top performing Instagram posts:
1. Aurora Australis lighting up the sky
The sky put on a show in @australia’s top performing social post for 2024. In May, the Southern Hemisphere’s finest light show, the Southern Lights (AKA Aurora Australis) ignited the sky across Australia, delivering a spectacle of dancing colours. Spotted from Devils Gullet in Tasmania to the Nullarbor Plain stretching South Australia and Western Australia, and from Port Sea in the Mornington Peninsula to Hobart / nilpuna in Tasmania. Aside from an Aurora Australis event, Australia’s starry night sky constantly puts on a show. Sleep under the stars at Arkaroola Wilderness Sanctuary, South Australia or head to Queensland to learn about the night sky and listen to Dreamtime stories from a local Gangalidda guide on Yaliya’s Stories Stargazing Tour.
2. Head over heels for Pilbara
Against the backdrop of the Pilbara region’s ancient landscapes, and rich Indigenous sites witness remarkable sunsets year round. Hiring a 4WD from Adventure Rentals Australia and hitting the vast road is one of the best ways to explore a region that is twice the size of the United Kingdom. The Pilbara is a world of natural wonders from the incredible swimming holes and hikes at Karjini National Park to the spectacular sights of rock art at Murujuga National Park.
3. Sydney sunrises hit different
In Sydney / Warrane, the sunrises are one not to hit snooze on. Watch the city skyline and Sydney’s icons reflect the skies hue of pink and orange from Mrs Macquarie’s Chair, a lookout that perfectly captures the Sydney Opera House, Sydney Harbour Bridge and of course, the sunrise at once. For a truly unique experience, embark on a dawn BridgeClimb, climbing the Sydney Harbour Bridge as the sun rises.
4. Experience the magic of Ningaloo Marine Park
Thousands of humpback whales grace the Ningaloo Reef between June to October as they make their journey north from the Antarctic, using Ningaloo’s waters as their ‘resting area.’ Spend a day with the experienced team at Exmouth Diving and swim with these magical sea creatures. For more magic across Ningalooo, stay dry and discover the reef’s incredible coral gardens on a Glass Bottom Boat, where magic is just inches below your toes. Glamp alongside the turquoise coast and take in the ocean views from bed at Sal Sails.
5. Wondrous Aurora Australis across Tasmania
While Aurora Australis can be spotted at times around Australia, this stunning sensation is regular in Tasmania due to its high latitude and proximity to the south pole. Bruny Island, Satellite Island, Cradle Mountain-Lake St Clair National Park, and Bathurst Harbour are some of the best locations to spot the sky’s dancing lights across Tasmania. Join the legends at Premier Travel Tasmania on a Hobart Stargazing Tour, enjoying the sunset from the summit of kynanyi / Mount Wellington, followed by the opportunity to explore galaxies through guides’ telescope and binoculars.
Catching the sunset is the perfect way to end an ideal day in Sydney. Start the day off strong with a morning loop of Bondi to Bronte, followed by a seaside coffee at Glory Days. Continue the feast of scenes with a ferry ride across the harbour to Taronga Zoo and spend a day with an array of wildlife. An unforgettable evening BridgeClimb up the Sydney Harbour Bridge before taking in the sunset with a drink in hand at the Opera Bar is what we call a quintessential day.
7. Experience the magnificence of kunanyi / Mount Wellington
Soak in the views of Hobart and South Tasmania from the summit of kunanyi / Mount Wellington. You might even encounter some friendly wallabies along the way! For a truly wild experience, consider walking or cycling up the mountain. Let the expert guides from Walk on kunyani enhance your journey, or team up with the crew at Tasmanian Mountain Bike Adventures for an unforgettable ride. Don’t forget to take a well-deserved break at Lost Freight Cafe, a cozy gem nestled in the wilderness, midway up.
Not only is Uluru one of Australia’s most iconic landmarks, it’s also the cultural and geographical heart of the country. Discover the beauty of the Uluru base on a half day Uluru Sacred Sites and Sunset tour with ATT Kings. Travel in comfort as a knowledgeable guide shares the rich history of this iconic landmark whilst learning the significance of Aboriginal rock art, unique flora and fauna and culture of the local Anangu people who have called Uluru home for more than 30,000 years. The day is topped off with a spectacular sunset at Uluru – memories to last a lifetime.
9. Watch the sun set across Sydney
There’s nothing quite like watching the sun set over Sydney’s iconic skyline, beaches and landmarks. Whether it’s gazing at the Sydney Harbour Bridge from Observatory Hill, enjoying it from the serenity of secluded Milk Beach, or soaking in the panoramic views from Fairfax Lookout in Manly, Sydney is beaming with stunning locations to savor the magic of a sunset.
10. Happiest Creatures on Earth
It’s hard to not to smile back at the friendly quokkas that roam freely across Rottnest Island / Wadjemup. Just a scenic 90-minute SeaLink ferry ride from Perth, this idyllic escape offers endless charm. Zip around with Segway Tours WA for a fun adventure, exploring the island’s beauty and history. Cruise turquoise blue waters with Rottnest Cruises and savour a fresh seafood feast before resting your head at beachfront accommodation, Samphire Rottnest.
Tourism Australia Managing Director Phillipa Harrison:
“At Tourism Australia we boast the world’s most popular national tourism body account on Instagram. @Australia has more than 5.8 million followers generating 15 million views a month and these impressions are an important part of how we market Australia to the world.
There is no doubt that visitors to Australia are our best content creators. Each day there are hundreds of posts using the hashtag #SeeAustralia. The very best of those posts are featured on the @Australia account and seen by millions of Instagram users.
We know from our research that nature and wildlife are incredibly popular with international travellers and that is reflected in the most engaged with posts on Instagram in 2024. Aurora Australis has taken out top spot with sunsets and sunrises largely making up the top 10.
All of the content posted on Instagram, and across our social media channels, continues to ensure Australia remains top-of-mind for travellers in key markets around the world and we hope the content encourages many of those travellers to plan and book an Australian holiday in 2025.”
Über Tourism Australia
Malerische Küstenlinien, dichter Regenwald, das rote Outback und einheimische Tiere – wie Koala, Wombat und Känguru, kaum ein Land bietet derart faszinierende Landschaften und einzigartige Erlebnisse, wie Australien. Das Land liegt zwischen Indischen und Pazifischen Ozean und gliedert sich in sieben Regionen: Western Australia, Northern Territory, Südaustralien, Queensland, New South Wales, Victoria und Tasmanien.