LucyBalu launches special edition with Karl Lagerfeld cat Choupette

The young cat furniture start-up has scored a brilliant coup. What initially started out as a gift for the world’s most famous and certainly most extravagant cat, has resulted in a rare collaboration and the launch of the LucyBalu x Choupette special edition.

And we make sure everyone knows about the entrepreneurial coup. We tell the founder’s story and activate our network.

With classic PR and the right influencer strategy, we created a real media buzz for the famous cat and its new designer couch. Vogue, Bunte, RTL and Falstaff magazine reported extensively.