Launch-Event: Michalsky for Happy Size – Englisch

THE CHALLENGE

Originally, plus-size specialist Happy Size wanted to hold a classic press event to launch its first designer collection with Michael Michalsky. A couple of marathon meetings and several litres of coffee later, things got a bit bigger…

THE IDEA

An official launch event at the Heizwerk in Hamburg with a fashion show, live music and after show party. After all, we have years of experience with designer Rebekka Ruez at Berlin Fashion Week. In the end, we filled the venue with almost 300 journalists, bloggers and influencers, including celebrities such as Nina Bott, Olivia Jones and Motzi Mabuse. BUNTE reported live via Facebook stream – RTL and Pro7 were there as well as reporters from Die Zeit, Die Welt and Gala. Not only Michael Michalsky was spotted on the dance floor even after midnight.