Eyewear brand meets street artist – Englisch

A new eyewear collection, street artists and many new brand fans

What makes a brand and how do you bring it to life? How does it inspire people and what stories can it tell? We developed a comprehensive scene concept and brought the Humphrey’s brand together with well-known street artist Hombre. For the first time, the brand campaign does not feature scouted models, but real personalities with their own ideas, passions and creative signature. The brand is breaking new ground: The product development follows the storytelling, and only when the concept is ready does street artist Hombre work with the product developers to design his eyewear models and create the perfect setting for the new HUMPHREY’S X HOMBRE collection using cardboard artwork. The vernissage, with DJ, live painting and an exclusive press launch, was a hit with the scene, influencers and the Humphrey’s sales team.