Cases
ORIS Streetart Cube – Englisch
THE CHALLENGE
Swiss watchmaker Oris was looking for a creative idea that redefines the brand, rather than a ready-made solution. The idea was to combine the themes of space, time and craftsmanship with the values of innovation and independence.
THE IDEA
The Oris Street Art Cube. A walk-in artwork that we designed and installed in collaboration with the Museum of Urban and Contemporary Art (MUCA). Covered in white tape by the artist collective Klebebande, it became an eye-catcher for visitors and on social networks. Inside the Oris brand values and current products were presented to 250 journalists and invited guests at an opening event. The concept was so well received that the Oris Cube moved from Munich to Berlin. Landing on the Kudamm, it attracted the curious at the Bikini Berlin pop-up mall. The campaign received an internal award from Oris as the world’s best marketing concept.